Marketing

GOAL
Showcase the Nike HypervenomX as the ultimate shoe for small-sided football, blending the creativity of street culture with cutting-edge performance and design.

SOLUTION
Curate an extraordinary event where football legends like Miroslav Klose and Ronaldo competed alongside youth players on a state-of-the-art glass LED floor. Intertwine innovation, style, and sport to deliver an unmatched consumer and media experience.

RESULTS
The event generated widespread media coverage across top sports, tech, and lifestyle outlets positioning Nike as a leader in both football performance and lifestyle.

GOAL
Make the new Ben & Jerry’s Scoop Shop Berlin’s favorite ice cream destination.

SOLUTION

●Host “The Happiest, Ice Creamiest, Berliniest Event In The History Of The World” to integrate influencers, media, and consumers   

●Create the world’s first limited-edition Berlin-inspired ice cream doner to attract local food influencers

●Manage high-profile media interviews with co-founder Ben Cohen

●Organize a round table between opinion leaders, social entrepreneurs, NGOs and influencers

●Celebrate the grand opening with free ice cream for thousands of attendees

●Launch a guerrilla marketing initiative with bold postering around the store’s neighborhood

RESULTS

●Featured in local Berlin magazines and radio stations

●National media coverage in top newspapers and business outlets

●Highly successful digital and social campaigns, generating millions of views and hundreds of content pieces

GOAL
Position the Plastic Credit Exchange (PCX) as an effective solution for companies committed to taking responsibility for their plastic footprint.

SOLUTION
Collaborate with premium PCX partners to co-create innovative marketing campaigns.

RESULTS
Designed and implemented multiple unique co-marketing initiatives that achieved notable results and strengthened brand partnerships between PCX and corporations:

●L’Oréal: L’Oréal for the Future program

●Starbucks: Ocean Friends campaign

●Perfetti van Melle: Community Clean Up

●Pepsi: USAID visits Pepsi-sponsored Aling Tindera

●ZenWTR: Save Our Oceans campaign