Communications

13000 Chairs German Parliament

GOAL
Raise awareness about the dire conditions in refugee camps along the European border amid the Covid-19 pandemic.

SOLUTION
Create a powerful PR stunt together with partner organisations by placing 13,000 empty chairs outside the German Parliament, symbolizing the number of refugees stranded in a camp and highlighting Germany’s capacity to accommodate them.

RESULTS
The initiative generated extensive international media coverage across various platforms, including TV, print, and digital channels, with notable mentions from Al Jazeera, DW, Euronews, Bild, taz, and Tagesschau, ultimately leading to the evacuation of the camp.

Multi-Year Content Partnership

GOAL
Drive brand love for Nike’s new products among its core audience of football-obsessed teens.

SOLUTION
Establish and manage a multi-year partnership with influential YouTube creators to publish captivating content, featuring a series of exclusive product launch events and innovative storytelling.

RESULTS
Over the course of three years, Freekickerz produced fifty-nine videos, amassing an impressive 64.4 million views, while UniSport generated nine videos with 1.7 million views, significantly enhancing engagement and brand consideration among the target audience.

Kevin Durant in Europe

GOAL
Elevate awareness of the Kevin Durant Foundation across Europe in collaboration with Nike.

SOLUTION
Build a three-city European tour featuring Kevin Durant in Madrid, Paris, and Berlin to capture iconic imagery of the local basketball culture. Unveil a refurbished basketball court as a prominent media and consumer moment.

RESULTS
The initiative garnered extensive media coverage in premier lifestyle, design, and basketball outlets, including GQ, The Players Tribune, Lowdown, and Basket, significantly amplifying the foundation’s visibility and Nike’s sustainability efforts.

Solve the Plastic Pollution Crisis

GOAL
Evacuate the Moria refugee camp on the Greek island of Lesbos. Push for legislative change that would allow states to resettle refugees without needing approval from the Ministry of Internal Affairs.

SOLUTION
Create an email tool designed to send emails directly to Members of Parliament. Amplify the effort through a combination of digital, social, paid media, and out-of-home (OOH) campaigns, while maintaining a live newsroom directly from Camp Moria to drive real-time engagement.

RESULTS
Over 140,000 emails were sent, placing enormous pressure on MPs, which led to the initiation of several regional resettlement programs for refugees and sparked a court case against the Ministry of Internal Affairs.

Nike FC Global Launch

GOAL
Establish the concept of creative soccer culture by generating excitement among Nike’s core audience of football-obsessed teens for their new product line NIKE F.C. and make it relevant for the DACH market.

SOLUTION
Introduce the NIKE F.C. product line through a collection of glamorous fashion-style photography of footballer Kevin-Prince Boateng, alongside Neymar, Jack Wilshere, and Dani Osvaldo.

RESULTS
Achieved extensive media coverage across premier lifestyle, design, and football outlets, including Soccerbible, Highsnobiety, Hypebeast, and Sneaker Freaker, effectively amplifying the brand’s message and reach within the target demographic.