A TRUSTED PARTNER Our business is built on long-term, trusted partnerships: I have collaborated with Ben & Jerry’s since 2016, and with Nike since 2013. I am here because I am passionate about purpose-driven work that originates within corporations. I believe in the potential of businesses as a force for good. ENERGIZING TEAMS & CULTUREContinue reading “Empowering Teams for Business Success”
Author Archives: nilsknoop
welcome
Hi, I am Nils Knoop. With 17+ years in marketing and brand-building, including positions as CMO at Planet A Foods and director level roles leading marketing and communications at Nike, Ben & Jerry’s, and Seventh Generation, my diverse experience spans impact storytelling, digital activism, and launching innovative campaigns for global organisations. Fluent in six languages,Continue reading “welcome”
Purpose, Community & Impact
Nike N7 SU24 Collection GOALInspire Indigenous youth through sports by developing a cutting edge lifestyle campaign by and for Indigenous artists. SOLUTIONCraft the communication strategy, develop compelling headlines and copy, produce a captivating photoshoot to create digital and social assets, and produce an engaging “Behind the Design” video with designer Lauren Thomas, that resonates deeplyContinue reading “Purpose, Community & Impact”
Corporate Communications & PR
Kevin Durant in Europe GOALElevate awareness of the Kevin Durant Foundation across Europe in collaboration with Nike. SOLUTIONBuild a three-city European tour featuring Kevin Durant in Madrid, Paris, and Berlin to capture iconic imagery of the local basketball culture. Unveil a refurbished basketball court as a prominent media and consumer moment. RESULTSThe initiative garnered extensiveContinue reading “Corporate Communications & PR”
Digital, Social & Paid Media
Ben & Jerry’s Flavor Launches GOALEffectively introduce Ben & Jerry’s new flavors to the market. SOLUTIONImplement a strategically coordinated media campaign that includes highly selective television commercials (TVCs) and online video (OV) placements, ensuring all elements complement and amplify each other. Employ a test-and-learn approach to evaluate various channels, formats, and creative assets within aContinue reading “Digital, Social & Paid Media”
Integrated Marketing
Berlin Scoop Shop Opening GOALMake the new Ben & Jerry’s Scoop Shop Berlin’s favorite ice cream destination. RESULTS– Featured in local Berlin magazines and radio stations– National media coverage in top newspapers and business outlets– Highly successful digital and social campaigns, generating millions of views and hundreds of content pieces SOLUTION– Host “The Happiest, IceContinue reading “Integrated Marketing”
Partnerships
The Chunky Dunky GOALManage the DACH activation for the Ben & Jerry’s partnership with Nike to tap into contemporary youth, skateboarding, and sneaker culture by bringing together two of the most aspirational brands. SOLUTIONDrive awareness and excitement in DACH through the social media channels (focusing on Instagram) of a selected group of high-level sneaker influencers,Continue reading “Partnerships”
get in touch
Dear friend, please feel free to get in touch. I am very much looking forward to hearing from you and hope to creating some exceptional brand experiences with you soon. Kind regards Nils Knoop | nilsska@gmail.com | LinkedIn | +17602760303 | +491711520586
Nils Knoop Consultancy 