Nike N7 SU24 Collection
GOAL
Inspire Indigenous youth through sports by developing a cutting edge lifestyle campaign by and for Indigenous artists.
SOLUTION
Craft the communication strategy, develop compelling headlines and copy, produce a captivating photoshoot to create digital and social assets, and produce an engaging “Behind the Design” video with designer Lauren Thomas, that resonates deeply with Nike’s key audiences.
RESULTS
Engagement on Instagram soared following outreach to N7 athletes, influencers, and catalysts. Hero collection products sold out within 48 hours.
Marriage Equality Campaign
GOAL
Legalize marriage equality through legislative change.
SOLUTION
Develop an email tool to send direct emails to politicians urging their support. Complement this campaign with the “Yes, I Dough” ice cream tour, offering free ice cream and engaging fans to rally behind the cause.
RESULTS
The campaign successfully sent 55,000 emails to Members of Parliament. Following this powerful digital push, a parliamentary vote led to the legalization of marriage equality.
Nils Knoop Consultancy 