Kevin Durant in Europe
GOAL
Elevate awareness of the Kevin Durant Foundation across Europe in collaboration with Nike.
SOLUTION
Build a three-city European tour featuring Kevin Durant in Madrid, Paris, and Berlin to capture iconic imagery of the local basketball culture. Unveil a refurbished basketball court as a prominent media and consumer moment.
RESULTS
The initiative garnered extensive media coverage in premier lifestyle, design, and basketball outlets, including GQ, The Players Tribune, Lowdown, and Basket, significantly amplifying the foundation’s visibility and Nike’s sustainability efforts.
Multi-Year Content Partnership
GOAL
Drive brand love for Nike’s new products among its core audience of football-obsessed teens.
SOLUTION
Establish and manage a multi-year partnership with influential YouTube creators to publish captivating content, featuring a series of exclusive product launch events and innovative storytelling.
RESULTS
Over the course of three years, Freekickerz produced fifty-nine videos, amassing an impressive 64.4 million views, while UniSport generated nine videos with 1.7 million views, significantly enhancing engagement and brand consideration among the target audience.
13000 Chairs German Parliament
GOAL
Raise awareness about the dire conditions in refugee camps along the European border amid the Covid-19 pandemic.
SOLUTION
Create a powerful PR stunt together with partner organisations by placing 13,000 empty chairs outside the German Parliament, symbolizing the number of refugees stranded in a camp and highlighting Germany’s capacity to accommodate them.
RESULTS
The initiative generated extensive international media coverage across various platforms, including TV, print, and digital channels, with notable mentions from Al Jazeera, DW, Euronews, Bild, taz, and Tagesschau, ultimately leading to the evacuation of the camp.
Nils Knoop Consultancy 