Ben & Jerry’s Flavor Launches
GOAL
Effectively introduce Ben & Jerry’s new flavors to the market.
SOLUTION
Implement a strategically coordinated media campaign that includes highly selective television commercials (TVCs) and online video (OV) placements, ensuring all elements complement and amplify each other. Employ a test-and-learn approach to evaluate various channels, formats, and creative assets within a modest budget, followed by scaling the most successful strategies.
RESULTS
Results are currently under NDA.
Global Expansion True To The Brand
GOAL
Expand the Seventh Generation brand from the U.S. into Brazil, Germany, and the UK.
SOLUTION
Develop a targeted communications and advocacy strategy focused on environmental issues specific to Brazil, Germany, and the UK, complemented by a flagship store on Amazon leading with e-commerce instead of brick and mortar.
RESULTS
Results are currently under NDA.
Priorities and Editorial Calendar
GOAL
Develop a comprehensive social media channel strategy for all club social media platforms to streamline decision-making for content creation and budget allocation.
SOLUTION
Create a detailed channel strategy that defines each platform’s priorities, roles, objectives, target audiences, content production guidelines, posting frequency, and other relevant metrics.
RESULTS
Achieved internal alignment on strategic priorities, providing clarity for the ongoing development of each individual social media channel.
Nils Knoop Consultancy 