Partnerships

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The Chunky Dunky

GOAL
Manage the DACH activation for the Ben & Jerry’s partnership with Nike to tap into contemporary youth, skateboarding, and sneaker culture by bringing together two of the most aspirational brands.

SOLUTION
Drive awareness and excitement in DACH through the social media channels (focusing on Instagram) of a selected group of high-level sneaker influencers, celebrities, and athletes. Sell the Chunky Dunky exclusively in Nike Tier Zero stores, with each store creating its own launch event.

RESULTS
Tremendous social media buzz was generated through unboxings and posts on Instagram and YouTube, resulting in millions of views. The Chunky Dunky was sold out immediately.

Cybertruck Basecamp

GOAL
Manage the Heimplanet partnership with Tesla to create awareness and gain traction for Heimplanet as Tesla’s design partner for the Cybertruck Basecamp.

SOLUTION
Collaborate with the Tesla communications team on a multi-phase communications strategy spanning several months—from the launch event to content production and partnerships with outdoor YouTube influencers.

RESULTS
Coverage in major publications highlighted appreciation for Heimplanet’s innovative design, specifically tailored for the Tesla Cybertruck.